Best Digital Marketing Services in Kenya

Frequently Asked Questions About Various Digital Marketing Services in Kenya

Digital marketing FAQs: In Kenya, it can feel complex since it involves key services like SEO and web design before delivering strong ROI. To simplify this, we’ve answered some of the most common questions about each service.

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Digital Marketing FAQs Related to Digital Marketing Services in Kenya

What are Digital Marketing Services?

Digital marketing means advertising your business online. It helps companies like yours get more leads and sales to reach their money goals.

Does your website bring in leads and sales, but you want even more? You need expert advice that has helped many businesses in Kenya and beyond increase their traffic, leads, and sales.

Is your website struggling to attract customers? We can help small businesses get regular traffic every week with digital marketing.

For established websites wanting to grow, we suggest:

☑️Search engine optimization to find new traffic opportunities.

☑️Content marketing to share your brand with new people.

Conversion rate optimization to get more leads and sales from your current visitors.

For startups, our approach includes:

☑️Conversion rate optimization to help important pages get more sales.

☑️Copywriting to make your website pages better at selling.

☑️PPC to advertise your business on Facebook or Google.

We use these services to help our clients meet their monthly and yearly money goals. We have experience helping all kinds of businesses, from those just starting out to well-known brands, grow without needing to pay for ads.

What Are the Benefits of Digital Marketing Services in Kenya?
Who Will Be Working on My Digital Marketing Campaign?
How Will I Know What You’re Doing?
How Are You Qualified to Work With Businesses in My Industry?
How Quickly Does Digital Marketing Work in Kenya?
Will I Need to Update My Website?

Digital Marketing FAQs Related to Our FREE Digital Marketing Review Services in Kenya.

Do I Need to Pay for the Digital Marketing Review?

No, the review is completely free. However, we do ask that you fill out a short application form to see if your business qualifies.

Most of our previous clients were surprised by the practical suggestions we gave during their review—and many chose to work with us because of the insights we shared. If the review helps you, we may kindly ask for your feedback on the service.

Can You Help Me Put the Digital Marketing Review Into Action?
Must I Hire You After the Review?
How Long Does It Take to Get the Review?
Will I See Results From the Review?

Digital Marketing FAQs Related to Content Marketing Services in Kenya

What is Content Marketing in Digital Marketing?

Content marketing is a way of advertising using different kinds of content. This can include blog posts, articles, eBooks, white papers, case studies, graphics, and videos. 

The content is shared on important websites that many of your potential customers visit, like news and industry-specific sites. Sometimes, it's also shared on smaller websites that might not get a lot of visitors but have very interested readers. 

Influencer marketing is an important part of content marketing. It uses social media influencers to help connect your business to your target audience. Influencers share your business in their own words, making it feel more friendly and less like a sales pitch.

The kind of content marketing your business uses will depend on your industry and goals. Remember, your digital marketing plan needs content marketing to be complete!

What Are the Benefits of Content Marketing?
Who Will Be Working on My Content Marketing Campaign?
How Will I Know What You’re Doing?
How Are You Qualified to Write About My Industry?

Digital Marketing FAQs Related to Blog Writing & Optimization Services in Kenya

What is Blog Writing?

Blog writing is when people write and publish content called blog posts on a website. It is often informal and friendly. Blog writing allows individuals and businesses to share information, opinions, stories, updates, or their skills with others online.

Key features of blog writing include regular updates, where new posts are added often. Most blogs are mostly text-based and can also have images, videos, or links. Blogs are interactive because readers can leave comments or share posts on social media. They usually focus on certain topics like fashion, technology, travel, food, or business.

There are different types of blog writing. Personal blog writing shares stories, hobbies, or opinions. Business blog writing is used by companies to promote products, share news, or educate customers. Professional blog writing aims to earn money through ads, sponsorships, or affiliate marketing.

Examples of blog writing include a travel blog that shares guides on exploring Kenya, a tech blog that talks about the latest apps and innovations in Nairobi, or a business blog that gives tips on starting a small business in Kenya.

Why Should a Business Use Blog Writing?
Who Will Be Working on My Blog Writing Campaign?
How Will I Know What You’re Doing?
How Quickly Does Blog Writing Work?
How Are You Qualified to Write Blogs About My Space?

Digital Marketing FAQs Related to Copywriting Services in Kenya

What is Copywriting?

Copywriting is writing text or creating media with the aim to sell. In digital marketing, it's important for key parts of a business's website, like the homepage and pages for services or products.

Good copywriting shows the benefits of buying something. For example, if someone wants an electric car, an ad that tells them how far it can go on one charge can persuade them to buy it.

Website copywriting is different from other writing, like tweets, because it needs to sell benefits and also be good for search engines. This is called "search engine optimization" or SEO. Optimized copy helps a page rank higher on Google when people search for what the business offers.

Unlike a press release, a copywriter must do careful research to make sure the website text is well-optimized for SEO and easy for customers to understand.

Why Should a Business Use Copywriting?
Who Will Be Working on My Copywriting Campaign?
How Will I Know What You’re Doing?
How Quickly Does Copywriting Work?
How Are You Qualified to Write About My Industry?

Digital Marketing FAQs Related to Search Engine Optimization(SEO) Services in Kenya

What is SEO?

SEO, or search engine optimization, is the process of enhancing a website’s content to improve its visibility on search engines like Google. This is also applicable to major engines like Bing, Yandex, and Baidu. 

On-site SEO focuses on optimizing elements such as headings, text, images, page titles, and meta descriptions. Offsite SEO is about improving backlinks to both internal and external pages. 

Traffic generated through SEO is known as 'organic' traffic. It is free and typically leads to higher conversions for a website’s leads and sales.

In the past, SEO efforts often centered around excessive keyword use and building numerous backlinks. However, search engines have evolved. Their goal is to deliver useful results to users. Thus, their algorithms prioritize providing relevant and valuable content.

To rank high on Search Engine Result Pages (SERPs), a website must offer genuinely helpful information related to targeted keywords.

At Chendy, we prioritize our clients’ needs. We create authoritative content that answers their questions thoroughly. We also design content for easy access on both desktop and mobile, focusing on usability. This approach enhances user conversion rates and page loading speeds.

Effective search engine optimization will lead to higher rankings on Google, resulting in increased organic traffic and more leads or sales.

How Many Keywords/Search Phrases Do You Optimize For When Doing SEO?
What if I Already Have Keywords & Just Need to Optimize?
Who Will Be Working on My SEO Campaign?
How Will I Know What You’re Doing?
How Quickly Can You Increase My Leads and Sales?
Do You Only Do SEO for Businesses That Have Websites?
Why Do I Need SEO for My Business in Kenya?
Do You Implement Any Unethical Tactics When Doing SEO?
Will I have to Make Changes to My Website?
What Makes Chendy the Best Choice for SEO in Kenya?
How Much Does SEO Cost?
Can You Help a Business Recover from Google Penalties?
Should My Business Use SEO to Get Clients?
Does SEO Really Work in the Kenya Market?

Digital Marketing FAQs Related to Local Search Engine Optimization(SEO) Services in Kenya

Must I Have a Website to Benefit from Local SEO?

You can do some local SEO even if you don’t have a website, but having one really helps you do better. A website lets you show off your business, talk to customers, and use different SEO strategies. Plus, having a website makes it easier to rank higher on Google’s Map Pack for the keywords that matter to you. At Chendy, we provide local SEO as a helpful extra service along with other types of SEO.

What is Local SEO in Kenya?
Will I Have to Make Changes to My Website When Doing Local SEO?
Does My Local SEO Campaign Have an Account Manager?
Does Local SEO Really Work in the Kenyan Market?
How Will I Know What You’re Doing is Working?
Can You Remove Bad Reviews for a Kenyan Business on Their Google My Business Profile?
Should I Just Use the SEO Suggested By the Local Directories Where My Business in Kenya is Listed?
Is it Not Enough to Just List My Business in Kenya in As Many Local Directories as I Can & Get Clients From Local SEO?
Do You Use Any Unethical Tactics When Doing Local SEO in Kenya?
Why Do I Need Local SEO for My Kenyan Business?
How Many Branches Can a Business Open & Have On its Google My Business Page?

Digital Marketing FAQs Related to WordPress Search Engine Optimization(SEO) Services

What is WordPress SEO?

WordPress SEO, or WordPress search engine optimization, is the process of enhancing a website’s content to improve its visibility on search engines like Google while using WordPress as the website’s content management system. This is also applicable to major engines like Bing, Yandex, and Baidu. 

WordPress SEO, or search engine optimization for WordPress, involves improving a website's content to increase its visibility on search engines such as Google while using WordPress as the website’s content management system. This is also applicable to others like Bing, Yandex, and Baidu.

On-site SEO involves optimizing various elements like headings, text, images, page titles, and meta descriptions, while off-site SEO focuses on enhancing backlinks to both internal and external pages. The traffic generated from SEO efforts is referred to as "organic" traffic.

This type of traffic is free and generally results in higher conversion rates for leads and sales. Traditionally, SEO strategies relied heavily on keyword stuffing and accumulating numerous backlinks. 

However, search engines have changed over time, aiming to provide users with valuable and relevant results. As a result, their algorithms now favor useful content. To achieve high rankings on Search Engine Result Pages (SERPs), a website needs to deliver genuinely valuable information related to its target keywords. 

At Chendy, we prioritize the needs of our clients by creating authoritative content that thoroughly addresses their questions. We also ensure that our content is easily accessible on both desktop and mobile platforms, with a keen focus on usability. This approach enhances user conversion rates and speeds up page loading times.

Does My WordPress SEO Campaign Have an Account Manager?
Who Will Be Working On My WordPress SEO Campaign?
How Will I Know What You’re Doing & What You’ve Achieved?
Does WordPress SEO Really Work in the Kenyan Market?
Should my Kenyan Business Use WordPress SEO to Get Clients?
How Much Does WordPress SEO in Kenya Cost?
What Makes Chendy the Best Choice for WordPress SEO in Kenya?
How Many Keywords/Search Phrases Do You Optimize For When Doing SEO?
How Will I Know What You’re Doing is Working?
What if I Already Have Keywords & Just Need to Optimize?
Will I have to Make Changes to My Website When Doing WordPress SEO?
Do You Use Any Unethical Tactics When Doing WordPress SEO in Kenya?
Why Do I Need WordPress SEO for My Kenyan Business?
Do You Only Do WordPress SEO for Kenyan Businesses That Have Websites?
How Quickly Can You Increase My Leads and Sales When Doing My WordPress SEO?

Digital Marketing FAQs Related to Website Design & Development Services in Kenya

What Type of Websites Do You Build?

We build all our websites with WordPress. Here’s why:

☑️It’s easy for our clients to update their websites. You need to have control over your site, and that’s important.

☑️Adding new features is simple and affordable with plugins.

☑️It’s great for SEO (search engine optimization).

☑️WordPress is the biggest and most popular website platform. No more confusing systems that only some people know how to use.

☑️It works well with everything, from online sales and customer management to booking systems.

Can You Build My Website on a Different Platform?
How Much Will My Website Cost?
Who Will Be Working on My Website Development Campaign?

Digital Marketing FAQs Related to Branding & Design Services in Kenya

What’s the Difference Between a Logo and a Brand?

A logo is simply a symbol that helps people recognize your business. It's the visual shortcut to your company. But a brand is much more than that. It includes your company’s personality, values, how you speak, how your customers feel when they interact with you, and the overall experience you create.

While a strong logo helps with visibility, a solid brand strategy is what builds long-term loyalty. Instead of chasing design trends, it's wiser to understand your audience — what they dream of, what they struggle with, and what matters most to them. That’s how you build a business people truly connect with.

Why Are Branding and Design Important for My Business?
What Is Brand Identity?
How Long Does the Branding & Design Process Take?
How Is Branding Different From Marketing?
What Is a Brand Strategy?
What Makes a Good Logo?
Can I Build a Brand Using Templates?
How Much Do Branding and Design Services Cost?
When Should I Rebrand My Business in Kenya?
What’s Included in Your Branding and Design Services?
What Role Does Design Play in Branding?
Can Branding Work for Small Businesses in Kenya?

Digital Marketing FAQs Related to Website Design User Experience(UX) Services in Kenya

What is Website UX?

User Experience (UX) encompasses the entirety of a user’s interaction with a website. It involves evaluating how easy, intuitive, and enjoyable a site is for visitors. Key components of UX include navigation, layout, usability, accessibility, performance, and overall user satisfaction. A well-designed UX can transform a simple interaction into a seamless journey that keeps users engaged and returning.

Why is UX Important for a Website?
What’s the Difference Between UX and UI?
How Can I Improve Website Navigation?
What Makes a Website Easy to Use?
How Many Clicks Should It Take to Reach Important Content?
How Important is Mobile UX?
What are the Best Practices for Mobile UX?
How Does Website Speed Affect UX?
What is Web Accessibility, and Why Does it Matter?
How Does UX Impact Conversion Rates?
How Can I Measure UX Success?
Should I Use Templates or Custom UX Designs?
How Often Should I Update My UX?
What Tools Are Useful for UX Design and Testing?

Digital Marketing FAQs Related to Website Support Services in Kenya

What Are Web Support Services?

Web support services encompass a range of continuous assistance aimed at ensuring the effective operation and enhancement of websites. These services can include technical support to address any issues that arise, regular updates to keep content fresh and relevant, performance monitoring to optimize user experience, and security management to protect against threats. 

Additionally, web support may involve troubleshooting specific problems, implementing software updates, and providing guidance on best practices for website management. The goal is to maintain a website's functionality, boost its performance, and ensure it remains secure and user-friendly. This comprehensive approach helps businesses and individuals focus on their core activities while ensuring their online presence operates smoothly and effectively.

Why Do I Need Web Support Services For My Website?
What’s Included in a Typical Web Support Package?
Do I Need Support if My Website is Static and Rarely Changes?
How Often is Website Maintenance Performed?
What Happens if My Website Goes Down?
Can I Request Design or Content Changes Through Support?
How Much Do Web Support Services Cost?
Is SEO Included in Web Support?

Digital Marketing FAQs Related to Website Fixing Services in Kenya

What Website Issues Can You Help Me Fix?

We solve a wide range of website problems that can affect your site's performance and user experience. These include broken page layouts that interfere with how your site looks, slow page speeds that drive visitors away, and unexpected error messages that point to deeper technical issues.

We also handle plugin or theme conflicts, fix security flaws, improve how your site appears on mobile devices, and resolve hosting-related bugs. In short, if something’s not working right on your website — we can fix it.

What Website Platforms Do You Work With?
How Fast Can You Fix My Website?
What Are Your Website Repair Charges?
What If My Website Was Hacked?
I Don’t Know What’s Wrong — Can You Still Help?
Will Fixing My Website Change Its Appearance or Content?
Can You Help Me Maintain My Site After the Fix?
Do You Handle Urgent Website Issues?
Do You Offer a Guarantee?

Digital Marketing FAQs Related to Conversion Rate Optimization (CRO) Services in Kenya

Who Will Manage My CRO Campaign?

Once you join us at Chendy, your campaign will be guided by a dedicated Account Manager who serves as your main contact. They’ll take charge of your Conversion Rate Optimization (CRO) strategy and collaborate with our Technical and Development Teams whenever updates or design changes are needed on your site.

What Makes Chendy the Right Fit for You?
How Will I Stay Updated on Progress?
When Can I Expect to See Improvements?
What’s Included in CRO Services?
How Do You Measure CRO Success?
Why Do the Right KPIs Matter in CRO?
Can I Use Only One Metric to Track CRO?
What KPI Matters Most in CRO?
What Tools Do You Use for CRO at Chendy?
Why Should Clients Know What Tools You’re Using?
Do I Need a Lot of Traffic for CRO to Be Worth It?
Will CRO Mess Up My SEO or Online Ads?
How Much Involvement Is Required From Me?
Does CRO Only Get Me More Clicks or Also Better Leads?
My Bounce Rate Is Already Low. Do I Still Need CRO?
Is CRO a One-Time Fix or an Ongoing Process?

What Some Clients Say About Our Digital Marketing Services in Kenya.

Through the website, I got potential clients, clients that I have worked with and for, future clients, inquiries, and people to help out there, about expanding my firm faster than I expected, and to open branches in other towns and cities. I will be opening one near the city before the year ends.
Photo of a law firm founder former website marketing client.
Damaris Ndusya
Kenyan Business Founder & Owner

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